We see them every day: quality logos that become etched in our minds. With the blink of an eye we’ve summed up the company behind the name. And what’s more, we’ve often decided if they are worthy of our custom with barely a conscious thought. And those are just the logos we notice. Hundreds of others pass us by, never garnering our attention but instead falling by the wayside in an increasingly saturated consumer market. So what is it that makes one logo stand out over another? A simple symbol, font, emblem or name can drive decision making that amounts … Read More
